Web Design

What can a mobile app do for a business?

Posted on November 30, 2013 at 4:12 pm

Designing and building an app for a mobile phone or another device is not easy, and the design is likely to differ from that of your website. Applications should have one main purpose in mind, and occasionally they can work like simplified ecommerce websites.

If you require an ecommerce application, then the design is likely to be more complex, as there will be more things to think about, if it was a straight forward app with updates and latest news, design may not need to be difficult, but twitter way the design is important.

Before an individual downloads an app, there is a high probability that they will look at the screenshots. This can give them an example of how professional the app is. It can give them a taste of what the app offers, and if the design is not up to scratch, the likelihood is that they will move on to another.

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Why is tailored web design so important to a business?

Posted on November 28, 2013 at 7:03 pm

When we talk about tailored web design, we mean design that is completely customised for a business and their requirements, rather than a template shared by various different businesses. Well, the answers are rather obvious, and with a tailored web design you can start from scratch and only incorporate aspects that are useful to your target audience.

Another reason is because you have more freedom with the design, rather than having a template and being only able to change certain parts, your whole website can be designed, and every pixel can be treated to your liking.

We feel that a good web design should always be tailored for a business’s needs, because today a website is practically a shop front, and it could be your business’s main channel for  driving sales.


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Leaving Web Design to the Professionals

Posted on November 26, 2013 at 2:52 pm

There are various web design professionals out there, whether they are from a company, freelance, or student web designers, and it could be beneficial for businesses (without much web design knowhow) to see the type of designers available.

Every web designer may have a different style, and they will perhaps not be suited to every business, which is why it’s important to do your home work on web designers. Before contacting a web design professional, you should also know exactly what you want out of your website, plan it in advance and don’t make any rushed decisions. You should also tell them your budget.

Another good option is to look for web designers based in your own country, because if you find a web designer abroad, you may not be able to communicate with them as effectively, and it can at times cause complications.

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Social Media Design to enhance you Brand Identity

Posted on November 25, 2013 at 4:37 am

It’s not just your website, ecommerce site or blog that should be linked together in terms of design, your social media pages should too.

Social media pages don’t often allow for extremely complex designs, they tend to have their own unique environments, but you can still design them slightly to project your corporate identify.

Facebook allows you to change your cover photo and your profile picture. The profile picture can be your logo, while the background should ideally be similar in colour or a photograph that’s related directly to your business.

You can create images that are thoughtfully designed for social media sites, for example Twitter backgrounds can headers can be created, while YouTube channels can have some element of design. So if you’re trying to enhance you brand awareness, make sure your instantly recognisable on social media websites, it could make a big difference.

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Design to Suit your Target Audience

Posted on November 22, 2013 at 7:13 am

Every business’s web design should be made with a specific target audience in mind, and it should show accurately throughout the website.

Typography, colours, logos, content and products and services should all be directed towards a certain target audience, so if you don’t’ yet fully understand who your target audience is, you will need to find out quickly, otherwise you could find your business’s sales falling.

Different target audiences have different tastes, and a business’s web design should ideally try to be as enjoyable and as engaging as it can be, because otherwise you may not be able to find the sales you need.

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Improving you Ecommerce Website Design

Posted on November 21, 2013 at 11:42 am

An ecommerce website is not just important because it’s a business’s website, it’s important because it’s virtually a business’s shop front and the design should reflect this.

If you’re ecommerce web design is not given you as many sales as you’d have hoped, a few adjustments should ensure you get better performance. An ecommerce website should be built to focus on the products, and the products should be made to stand out.

Limiting the number steps to make a purchase can also be beneficial. The more steps you have, the more time there is for the potential customer to back and perhaps buy from your competitors. Just by making these simple tweaks if you haven’t already, you could increase sales and maximize on return on investment (ROI).

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What Makes a Good Web Design?

Posted on November 19, 2013 at 9:00 am

There are various things which are needed to create a good web design and we’ve provided a short list below:

  1. If you have a business website, then high quality product images are valuable, then again for any type of website, high quality images are a must. People won’t settle for poor quality and for businesses high quality images means emphasis on your products.
  2. A Logo to remember. Make sure your website is recognisable with your own stamp, and that’s exactly what a logo can achieve.
  3. Top quality content. A website should be anything but boring so make sure the content is as engaging and persuasive as it can be, it’s ultimately the tool which can make an individual click to a new page or even buy products.
  4. Finally, good organisation is key, and people should be able to find exactly what they want because they are bound to know exactly what they’re looking for when they enter your website, otherwise they wouldn’t.


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The importance of a logo on a website

Posted on November 16, 2013 at 4:57 pm

Every website should have a logo, well actually let’s correct that. Every business’s website should have a logo because it allows them to create brand awareness and make them recognisable. Without a logo, you virtually have no identity.

This is why it’s fundamental on a website; it gives individuals a point of reference, and something to go if they wanted to find your business again. Logos should work with a website and in fact the site itself should take on the theme of a logo, and most good web designs do. So if you’re contemplating creating a logo for your startup business, then don’t doubt it for a second, a logo is and will always be important to a business and its website.

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Why You Need the Expertise of eCommerce Website Designers

Posted on November 13, 2013 at 4:08 pm

The main job of eCommerce website designers Northampton is to help online entrepreneurs, just like you, update and create websites that are not only visually appealing but are user-friendly as well. In building websites, design is everything. It is the very first component that visitors (potential clients) notice when they visit your online store.
If your eCommerce website is visually unattractive, then chances are your potential customers will close your page and look for another website. On the other hand, no matter how beautiful your online store is, if it does not function properly, then your online customers may get irritated and think twice about conducting business with you. These are the reasons why you need the expertise of eCommerce website designers Northampton. With their services, you can build a website that is both beautiful and highly functional.
They Have the Knowledge and Experience
Creating a website is no easy task. It is not like repainting your home or doing other home improvement projects which you can easily do in a day or two.
It takes years of training, education, and experience to master this highly technical craft. It is for this reason building or updating a website should not be treated as a DIY project and should be left at the hands of expert eCommerce website designers Northampton.
These expert professionals have the knowledge and experience needed to help you come up with a beautiful, highly functional website that will attract potential customers and boost your profits. Furthermore, they know the ins and outs of the industry. They know what works best in a given situation. Their expertise and assistance will definitely help you achieve your business goals and avoid certain pitfalls that can cost you a lot of money.
They Have the Professional Tools
Without the right professional tools, it is virtually impossible to come up with a website design that will convert online visitors to loyal customers.
eCommerce website designers Northampton have the right professional tools needed to create visually appealing websites that will attract potential customers. These Web design tools are needed for various functions such as in animation, photos, coding, layouts, and graphics. With these tools, they can easily create a Web design that is tailored to your specific needs and preferences.
Aside from having the right professional tools, eCommerce website designers Northampton also make sure that they adhere to the latest professional standards. These people do not rely heavily on any WYSIWG editors and are honed in using CSS, HTML, JavaScript, Flash, PHP, Ajax, and many others. This is very important since websites that are developed using WYSIWYG editors solely are difficult to modify. Also, they are not fully indexed by search engines such as Google and Yahoo.
Working with Your Chosen Website Designer

Keep in mind that no matter how good your chosen Web designer is, if you will not work closely with him, then there is a great probability that you will not be satisfied with his work. As such, make sure to work closely with your preferred designer. Communicate with him any ideas you have regarding your eCommerce website. Make sure to tell him all of your preferences and needs.

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Quick Fact about Flat Website Designs

Posted on November 12, 2013 at 2:57 pm

’Flat’ website designs are becoming increasingly popular, not just because they are in keeping with the latest design trends and style, but for various other reasons.

Flat design mean quicker loading times, because graphics are smaller in size, so websites can load much quicker, so too can their graphics in emails, social media sites and blogs. 2013 has probably been the year for flat website design and 2014 is expected to be the same, but remember, it’s not just because of the trend, it’s also because of the loading times.

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