Web Marketing

Analytics and What it Means for Your Website

Posted on February 24, 2016 at 11:43 pm

Anybody involved in digital marketing and/or running a business online should, by this point, be aware of Google Analytics. It is the most popular online analytics platform in the world, and as it is connected to google, who are often one of the most important marketing channels for businesses, it can give you a lot of information which is important that can’t be collected through other sources.

It is very easy to begin to use analytics, and although there are a variety of more advanced things which can be done through the system, such as setting targets and customising KPI’s (which can be learned about through Google’s free online training course called Digital Analytics Fundamentals), as well as a number of other more specialised settings, for a simple e-commerce website with not too much going on, the standard layout upon first starting is already very useful. All you need to do to set analytics up on your website is to add a line of code on every page of your website, right before the closing header tag.

Posted in Web Marketing

SEO – don’t get it wrong

Posted on February 11, 2016 at 7:56 pm

SEO stands for Search Engine Optimisation and is effectively optimising your site in such a way to improve its rankings on sites such as Google. Bing and Yahoo. If you have a website and are not aware of SEO then it is certainly something you need to look in to. It may be that your site has been built with little or no SEO meaning it may struggle to get ranked high on the search engines. If you had a site built that was SEO friendly, that may have been great to start with, but over time this will need to be tweaked and new pages optimised to allow your SEO to build.

Getting SEO wrong can actually be worse than not doing it at all as you can find your site penalised and therefore removed from the search engine listings entirely. When doing SEO be sure to use a company or individual that has the relevant experience to carry out the work. You may be able to ask for examples of projects they have worked on to see for yourself if the SEO is working.

 

Posted in Web Marketing