Image Processing For Your Site

Posted on March 13, 2016 at 8:34 pm

Many web photographers batch process their images to save time, and this is one of the big advantages. Once you’ve photographed a wedding, you’re likely to have hundreds of images to edit, and batch processing groups of images can prevent you from wasting needless hours on individual tweaks.

Some also like to have one style for a series of images, and this is much easier to do if you’re batch processing, as you can apply the same adjustment to large number of images. Individual editing obviously takes more time, but there’s more attention to detail with this approach.

Others are happy to spend more time editing, making tweaks to individual images, and it does all come down to preference. Too many photos in the same tones or colours can get a little bit boring and predictable, so whatever you do, make sure you are mixing it up from time to time.

Posted in Development

Google Analytics – don’t take it on face value

Posted on March 8, 2016 at 1:13 pm

Google Analytics is a great free statistics package that allows you to see information about the visitors to your website. It can be very useful in finding out if your marketing is working and where is best to invest your time and money. Not only does it show you the number of visitors but it can also show you how they came to your site e.g through Google organic searches, Adwords etc.

You do have to be careful though taking everything at face value as sometimes the data can become skewed. There are many sites that will show as referral visits to your site increasing the traffic to your website (often quite substantially). With further investigation these sites are often not referring real traffic to yours and are actually what’s known as spam referrals. Spam referrals can make your web stats have a sudden unexplained spike in traffic which often comes with an extremely high bounce rate. To be able to find out your accurate statistics you need to be able to remove these spam referrals by creating a custom report.


Posted in Web Marketing