Adding functionality to your website

Posted on April 25, 2016 at 9:58 pm

Once you have a website established it is easy to get complacent and let years go by without changing anything on it. The risk with this is not only may you fall down the search engine result listings but also losing customers by not offering the most up to date information.

If your competitors, say for example in a printing company, are allowing their customers to upload PDF or Jpeg images and order a print online and you are not currently offering this service then you may lose business to them.

Often you will need to invest on a monthly or annual basis to allow addition of functionality to the site, but if done correctly and invested in the right way you can easily make the money back and more.

If you are going to be making big chances that will be advantageous to your customers, then don’t forget to market it in as many places as possible.


Posted in Development

Branding A Start Up Business

Posted on April 21, 2016 at 7:44 pm

If you’re creating a start-up business, it’s important to not rush branding. You need to think about the type of customers you’re looking to attract, and you need to know how you want your business to be recognised.

With the all important logo design, it’s important to think about a whole lot more than colours and typography, but whatever ideas you have in your head it has to relate to your target audience, but it also needs to be contemporary and instantly recognisable. A logo is just one aspect of branding, and one day it is likely to be on your packaging, your social media accounts, blogs, websites and perhaps even delivery vehicles, so you need to make sure it’s right.

It’s fair to say that this is not always easy for start-up businesses and you may have to develop your brand over time; starting off simple and making tweaks as you develop. You will then be able to express your individuality and raise brand awareness across all of your marketing channels.

Posted in Development