Web Design

How successful are mail drops in marketing

Posted on November 29, 2016 at 8:01 pm

With so many marketing options out there available it can be hard to know which would be most successful. Many companies opt for mail drop advertising where they send out generic advertising material either via post or email. The positive to doing this via email is that it is at no cost to the business and is a fast way of getting information out to the customer. These emails can also be personalised to some extent adding a name into the subject bar and first line of the email.

The downside to this is that sometimes due to mailbox filters these can end up in people’s junk boxes or can be ignored by the recipient if it’s thought to be spam. To avoid this you can add a relevant catchy subject to the email that entices the recipient to open the email and read on, maybe offering money off or a voucher as a promotion.

Some companies do report great results from mail drops so it’s just about taking the time to target your email to the correct audience and have the content relevant enough to lead to further enquires and ultimately a sale.  Promotions and competitions are often the biggest hits with mail drops so that is definitely worth a punt.

Posted in Web Design