Development

Adding new relevant content to your website

Posted on December 15, 2018 at 10:55 am

If you have a website then you need to ensure that you are adding new, relevant content into your site on a regular basis. This can be done in a number of ways and does not have to be part of your main pages.
Some companies choose to add a blog to their site or maybe a news section. This can be regularly updated without changing the structure of the site but will make it easy to ensure the content is relevant to your industry. Try to make each post at least 300 words long and ensure that it reads well and if possibly there are some images. It is also important to try and add call to actions to the website so if someone lands on that page straight for a search engine results page they have an easy way to navigate to the other sections of the website that may be of interest to them.
If you find that you do not have the time to write additional content then you may want to hire the services of a content writer. You may get them to do this on a weekly basis or you may ask them to write a few of them which you can then upload as and when you wish to.

Posted in Development

How to beat your competitors online

Posted on November 19, 2018 at 2:20 pm

Online competition is becoming much more prevalent and if you do not stay ahead of the game, the chances are you will lose many potential customers to your competitors. It is important to put some time aside, ideally on a monthly basis to review your competitor’s online presence and compare it to what you offer. This means checking not only their website but also their social media and other forms of online marketing.

If one of your competitors have started to offer a service that you currently do not, then you need to think carefully about if this is something you should also be offering and the cost / time implications involved if you did.

It may be that they are simply a lot more active on the social media sites and by dedicating a little bit more time, you could also up your game on sites such as Facebook and Twitter.  Video is growing in popularity on websites and customers like to be able to see videos of the products or services they are interested in purchasing. This can be costly but can increase the number of conversions you get, meaning that it will pay for itself quite quickly.

 

Posted in Web Marketing

Updating your news section on your website

Posted on October 8, 2018 at 1:29 pm

Many people have a news section on their website but often it is not updated as much as it should be. A News section is a good way to keep your viewers updated with recent news and events that may be of interest to them. If someone reads your news section and sees that it has not been updated for months they are likely not to return again. But if on the other hand, they see it is updated a few times a week, they are more likely to check back.

The news section can not only be useful for visitors to your website but also for your websites’ presence on the search engines. One of the things that the major search engines such as Goole and Bing look for is fresh relevant content. A news or blog is a great way to add new content to your site on a regular basis. You can often link from the news article back to relevant areas of your website to create a path to get people to the main pages of the site.

News should also be shared on the social media sites, so when you add a new article to your website, share an extract of it on your social media account with a link back to the full article.

 

 

Posted in Web Design

Is your website easy to navigate?

Posted on September 27, 2018 at 11:25 am

When it comes to designing and programming a website, sometimes we can get a little carried away and over time add in multiple areas that make the site hard to navigate round. You may have started off with quite a simple site but over the years have added new pages, forms to complete or additional stages in to the checkout process. This can very quickly confuse viewers and if this happens they will often leave very quickly.

If you notice that you have a high bounce rate or that you have high traffic but little or no conversions, then easy of navigation may be the issue. If you need all the elements that are currently on your site then it may be that you need to organise the site differently. Adding in sub menus to and search boxes help people find what they need without having to have it all on your top navigation.

If you are selling products then you may want to have a search option that contains filters to allow people to select only the products that are of interest to them as no one has time to be trawling through pages and pages of products to find the one they want.

 

Posted in Web Design

Is your website giving the right message?

Posted on August 20, 2018 at 3:00 pm

When designing and creating your website it is vital that you still focus on what your brand means and get that message across. If for example you want to emphasise the fact that all of your products are hand made or made locally then this needs to be reiterated throughout your site in a number of ways. You may include references to it within your welcome text or on the about us page, but many people will not have the time to read all that so it may need to be on product pages as well. Having a simple banner that says Hand Made can often be enough to ensure that your viewers are getting the message and understand what makes your products different.

This can be especially true if you know that other people are offering the same products cheaper that you but theirs are not hand made. You need t make sure that your website reflects you whole ethos and also matches your company branding in terms of colours, fonts and styling.

Having a branding guide will allow you to ensure that your website confirms with your logo, sign writing and social media marketing too.

 

 

Posted in Web Design

Thinking of ways to include call to actions

Posted on July 19, 2018 at 8:45 am

If you are having a website designed it is important that you have call to actions on the site to attract people in to interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on.

Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different call to action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one.

Some of the best call to actions are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered in to a prize draw, receive monthly offers etc.

 

 

Posted in Web Design

Stand out from the crowd with an innovative web design

Posted on June 18, 2018 at 11:55 am

When designing a website for your business you will most likely be using a website designer (unless you have experience in graphic design in which case you may be doing it yourself) who will create for you a clean and easy to navigate website. With such a wide choice of websites to choose from when searching on sites such as Google, is this really enough to ensure that you get the visitors to click on to your site?

If you have a business that is within a really competitive market then may need to add a little more to your website in order to be able to stand out from the crown and set you apart from other businesses out there offering similar products or services. To bet your competitors you need to be offering your customers something unique.

The first thing to do is address your market and look at your competitors, are you the cheapest, are you the best quality, do you have the best brand recognition or reviews. If you are the cheapest stockist of a certain product then state that on your site and may also offer a price match promise.

A good web designer or web design company will be able to help and advise you of what you should and shouldn’t have on your site. Although many business owners like to have a big input in to how the site looks and functions it is also important to listen to the experts as they often have experiences with similar.

Posted in Web Design

Collecting and using data from your website

Posted on May 23, 2018 at 11:55 am

Many people have been bombarded over the last few weeks with emails and letters from companies asking them to opt in to receiving further communication from them. This has all come about following the new EU GDPR rulings (General data protection regulation) that is coming in to action on the 25th May 2018.

Many companies collect data from websites, enquiries and social media and then use this data to contact their customers with offers and updates. GDPR has been bought in to allow people to have more control over who has their data and what it is used for. From the 25th May, companies will be expected to clearly state what information if has about its customers and what it intends to use that information for. They will also need to allow people to easily opt out of receiving this information and ask to see what data is being help about them. GDPR will also ensure that should there be a data breech there are processes in place to ensure that everyone who is affected is contacted.

All websites should know have a cookies policy and a privacy policy in place to protect them and their visitors from misuse of data issues that may arise.

Posted in Web Marketing

Double checking your online ads and call to actions

Posted on April 24, 2018 at 11:51 am

You may have spent a lot of time and money on your website content, making sure that it not only reads well and should attract potential customers, but also that it has not punctuation or spelling mistakes. When creating call to actions or online adverts, regardless of if they will be on your site or another site, you should ensure that they are written correctly. Small spelling mistakes or mistakes with email address or phone numbers can cost you enquiries or sale and have the opposite effect of what you were looking for.

If you have had a designer or marketing company create the ads for you, although they should of checked them it is worth checking them again. If you have designed the adverts or call to action banners then you may find that you miss read the mistakes and your mind corrects them so asking someone else to take a glance over it can often highlight any issues quickly.

Ideally this should be done before they go live, but if you do notice a mistake once love the beauty of the web is it can usually very quickly be changed.

 

 

Posted in Web Design

Designing banners for your website

Posted on March 23, 2018 at 2:27 pm

If you have a website then you will probably need some banners to use as call to actions on the page. When creating a banner, it can be hard to get the balance right. If it is too busy it may put people off and they may not actually understand what it is supposed to be telling them. You need to think carefully about use of colour, images, fonts and shapes. Some of the best banners are very simple, on white backgrounds with sharp text and an image.

When looking at the fonts to use on your banners, try and stay in keeping with the rest of your website. Have a look what font was used in your logo or on your navigation for example and pick something that is the same or very similar.

Colours again should be in keeping with your branding and logo. You may want to add a splash of a different colour but try and make sure that all of your banners have a theme that runs throughout, this will allow them to be easily recognisable and build up a branding.

Make sure that any images you use on your website are of a high quality. Poor quality images can really put visitors off and end up costing you in enquiries and sales.

Posted in Web Design

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