Web Marketing

Understanding the different marketing options for your business

Posted on September 10, 2020 at 12:16 pm

Marketing is vast and many business owners struggle to know how and where to invest their marketing budget. If they only have a very small budget then it is even more important that they receive a greater return on their investment to allow them to continue to invest in marketing in the future.

Marketing your business correctly can be the difference between being successful and failing. There are many ways in which you can market a business such as online through social media sites or through your own, door to door sales or cold calling, email marketing or advertising on the TV or in local newspapers and magazines. If you decide to only market your business using one avenue you may be missing out on opportunities to get more business. If for example you decide to only do offline marketing then you will never reach the people that only search online for a product or service and this is a growing population. Many people are using the internet to find services or products they need and therefore if you have no presence online, you will not be able to compete with those that do.

Posted in Web Marketing

Don’t neglect the other aspects of online marketing

Posted on August 12, 2020 at 8:06 am

Online marketing is so vast that it is easy to get carried away with just one element and neglect the other parts that are equally as important. All too often website owners and even web companies forget that there are more than just one or two online marketing platforms and ideally you want to be doing a bit of everything to give your site the best chance.

Think carefully about who your target customer is. This will help you decide which marketing avenues may work best. IF for example you are reaching out to younger people age between 16-30 then you may chose social media marketing as most young people now have access to these sorts of sites. Social media also offers a paid for advertising opportunity which will allow you to only show your ads to specific groups of people. So if you have a barbers, you can select to only show your advert to men in a specific area.  You should also make sure you include SEO (Search engine optimisation) on your website. This will improve the organic listings on your site, so if someone searches on Google for example, your site will rank higher if you have a good level of SEO.

Posted in Web Marketing

How to make your website stand out from your competitors

Posted on July 17, 2020 at 8:48 am

Your website is a particularly important selling tool and therefore it needs to be looked after in order to bring in enquiries or sales. You need to make sure that your website stands out from your competitors but for all the right reasons. Market research is vital as it will allow you the time to explore what others are offering and what you like / dislike about other sites. This is the time when you can also explore prices and see if you are competitive.

When having your website designed, be sure to show the designer examples of sites you like. This will then give them an idea of how you want the website to look. Once they understand the ethos of your company, they can then use this to create visuals. IF you are not happy with something, this is the time to speak up and say as at this stage it can be easily changed, whereas after the programming has commenced its much harder and may mean you incur additional costs.

Be very careful not to copy anyone else’s website as there may be copyright laws protecting parts of it.

Posted in Web Design

Think carefully before stopping your online marketing

Posted on June 13, 2020 at 7:29 pm

With the current situation, many businesses are still not up and running or if they are – they are having to run at a reduced capacity. This may mean that their overheads are high but their income has dropped down. For this reason, lots of businesses have started to cut back on their online marketing but this is often not the best idea.

Some forms of online marketing are pretty instant such as Google Adwords or Facebook marketing but others need to be built up over time and if you stop them you may lose at lot of the hard work that you have built up over the last few months or years. If for example you are allowing a web marketer to undertake SEO (search engine optimisation) for you then this may take at least 6 months to start to see any real benefit.

Before cutting down on your web marketing, think if there are any other ways in which you can reduce your costs which does not affect your marketing as when you are ready to start trading again you want to ensure you still have good positions on the search engines such as Google.

Posted in Web Marketing

Designing your own electrical business website

Posted on May 8, 2020 at 11:35 am

It is essential for any successful business to have a web presence in order to successfully market their business and if possible should be a website and a social media business page but with the cost of paying a professional website designer beyond the reach of small business owners starting up it is a sensible idea to try designing and setting up your own electrical contractor’s website.

Online there are a vast array of tutorials which help the novice designer and so it is a good idea to find other electrical contractor sites and evaluate these before you start. Make a note of the common features and anything that is particularly inspiring in terms of content, layout and colour schemes and collate your ideas.

Many sites offer templates to get you started which can be customised to your electrical company with your business name and logo. Your content which may include the services you offer, examples of work completed, and reviews can be uploaded easily and should include a mixture of images, photographs and text. SEO tools are built in to enable your website to rank higher when potential clients search online for your business.

It is essential that your website is up to date and links that are set up to other businesses work correctly as visitors will click elsewhere if this is not maintained.

Posted in Development

What makes a great website?

Posted on April 12, 2020 at 11:12 am

An effective and well-made website is much more than just the content it shows, it is the whole experience that a visitor to the site has and whether good or bad depends on you and your design.

Different web design elements can affect the attitude of the viewer and so should be carefully thought about at the outset. Research has been carried out on the effects of colours, font and spacing on the website reviews and it makes interesting reading.

So, what are the key elements that make for a successful website design?

Firstly, the content of your site should be clear, organised and easily navigated. Visitors do not want to be bombarded with irrelevant content and wordy text. Links should work properly to avoid frustration.

Secondly, the way that the pages are set out needs to be uncluttered with little text and only a few images. Too many flashing, scrolling images and banners can make the visitor feel uneasy and will result in them leaving the site.

Lastly, colour and typefaces should be researched to see which best fits your website and ultimately your business. Blue is traditionally used to convey trust that is why many banks and financial institutions use blue in their logos. Fonts need to be easily readable without appearing childish and unprofessional.

Posted in Web Design

What is Google Webmaster Tools and what’s it used for?

Posted on March 8, 2020 at 10:21 am

If you are interested in finding out how your website is performing, then you should ensure that it is linked to Google’s Web Master Tools. Webmaster Tools is free online sofftware that allows you to add any sites that you own / manage. Once added to your secure control panel you can submit sitemaps, track visitors and searches, have an overview of rankings. You can also find out any there are any issues with the website that Google may have found when it crawled your site. These may be issues such as broken links or elements that are not mobile friendly.

This tool is a must for every website owner or its marketing company as not only is it useful from an analysis point of view but also to make sure you are sorting out any compatibility or pages that may not be loading when visited.

If you add a lot of new content  to the website or make a few changes to the site that you want Google to pick up then you can submit a request through the Google Web Master Tools control panel asking them to revisit the site and re-index it.

Be sure to look at the search phrases that are showing up as what people typed in to find you as you may be surprised to find out what people are searching for to get to your website.

Posted in Web Marketing

Using websites in the classroom

Posted on February 15, 2020 at 9:28 pm

Using websites with pupils in a classroom setting has many benefits as it can be an effective cross curricular way to integrate technology into lessons in a range of subjects. Children are highly motivated when using computers in their lessons and it is useful to be able to use this motivation to enhance their learning.

When choosing appropriate websites for pupils to use to carry out research or find information it is essential that the teacher has previously viewed the site to check for suitability and relevance. If the website has been designed well and is working correctly the pupils will have a positive experience and have minimal frustration.

It is important to teach the pupils about search techniques so that the websites they use are relevant and useful to them and provide them with the information they require. There are child safe search engines that pupils can be directed to use so that the search results are appropriate to the age of the child.

Using the links on the website effectively to direct the pupil to pertinent pages is an important skill for them to master as often there will be an abundance of information on the home page which may not be relevant to their query.

Posted in Development

what do you want from your website?

Posted on January 20, 2020 at 2:11 pm

If you run a small business with a limited marketing budget it is essential that your website is cost effective and that the purpose for having a website is clear.

The first thing to consider is whether your website is attracting visitors. Your site should be well thought out and professional looking. This is a reflection of your business and will for some customers be their first contact with you. All the links should work and direct the customer to the relevant pages. There is nothing more frustrating than links that don’t work.

Your business name and contact details should be clear and accurate. A map is a useful addition to have if customers are coming to you.

Having a page for positive customer testimonials is a good strategy as they are often read by potential clients and can be invaluable to the success of your business.

If it is possible to negotiate with other related businesses to have inbound and outbound links this will indicate that you are a useful resource and it can help improve search engine results.

Social media links are an essential feature of a successful website and these should be prominently displayed on the home page.

Posted in Development

Be safe when browsing the internet and managing emails

Posted on January 3, 2020 at 4:07 pm

Many of us use the internet as part of our daily lives. It may be that you do your banking online, order your weekly food shop or simple use it to keep in touch with friends and family via social media. Over the past decade online security has become even more important and it is crucial that you know how to protect yourself in order to eliminate the risks of a cyber-attack.

Many of us are simply not aware of what to look out for and innocently could be giving away our person details to these fraudsters, opening ourselves up to spam and worse still fraud.

When visiting a website it is vital that you know what to look out for. If the site redirects you on to another site and looks odd, then it probably is odd so don’t use it. Never click a link that has been sent to you without confirming it is genuine. If in doubt, visit the site through your browser by searching on Google for the website.

If the website is asking for person details, always check that you are using a secure connection as open wifi networks can sometimes be compromised.

All too often people get calls from companies claiming they have an issue with their computer and that they can talk you through how to fix it. Internet companies do not do this unless you have registered a fault with them, so if in doubt hang up the phone and call the usual number for your internet provider.

Posted in Web Marketing