Development

what do you want from your website?

Posted on January 20, 2020 at 2:11 pm

If you run a small business with a limited marketing budget it is essential that your website is cost effective and that the purpose for having a website is clear.

The first thing to consider is whether your website is attracting visitors. Your site should be well thought out and professional looking. This is a reflection of your business and will for some customers be their first contact with you. All the links should work and direct the customer to the relevant pages. There is nothing more frustrating than links that don’t work.

Your business name and contact details should be clear and accurate. A map is a useful addition to have if customers are coming to you.

Having a page for positive customer testimonials is a good strategy as they are often read by potential clients and can be invaluable to the success of your business.

If it is possible to negotiate with other related businesses to have inbound and outbound links this will indicate that you are a useful resource and it can help improve search engine results.

Social media links are an essential feature of a successful website and these should be prominently displayed on the home page.

Posted in Development

Be safe when browsing the internet and managing emails

Posted on January 3, 2020 at 4:07 pm

Many of us use the internet as part of our daily lives. It may be that you do your banking online, order your weekly food shop or simple use it to keep in touch with friends and family via social media. Over the past decade online security has become even more important and it is crucial that you know how to protect yourself in order to eliminate the risks of a cyber-attack.

Many of us are simply not aware of what to look out for and innocently could be giving away our person details to these fraudsters, opening ourselves up to spam and worse still fraud.

When visiting a website it is vital that you know what to look out for. If the site redirects you on to another site and looks odd, then it probably is odd so don’t use it. Never click a link that has been sent to you without confirming it is genuine. If in doubt, visit the site through your browser by searching on Google for the website.

If the website is asking for person details, always check that you are using a secure connection as open wifi networks can sometimes be compromised.

All too often people get calls from companies claiming they have an issue with their computer and that they can talk you through how to fix it. Internet companies do not do this unless you have registered a fault with them, so if in doubt hang up the phone and call the usual number for your internet provider.

Posted in Web Marketing