Marketing is vast and many business owners struggle to know how and where to invest their marketing budget. If they only have a very small budget then it is even more important that they receive a greater return on their investment to allow them to continue to invest in marketing in the future.

Marketing your business correctly can be the difference between being successful and failing. There are many ways in which you can market a business such as online through social media sites or through your own, door to door sales or cold calling, email marketing or advertising on the TV or in local newspapers and magazines. If you decide to only market your business using one avenue you may be missing out on opportunities to get more business. If for example you decide to only do offline marketing then you will never reach the people that only search online for a product or service and this is a growing population. Many people are using the internet to find services or products they need and therefore if you have no presence online, you will not be able to compete with those that do.