Many web marketers and website owners are obsessed with rankings, concentrating all of their efforts on this and worrying when they notice a slight drop in positions. Of course rankings can help to get more traffic to your site, but rankings should only be a part of your web marketing strategy.

There is no point in getting a huge amount of traffic to your site if your site itself is not functioning as it should and is causing people to leave soon after landing on it. If this happens you will struggle to maintain high rankings anyway.

If you notice a dip in your rankings firstly see if it has affected the traffic to your site. It may be that you have dropped for some generic phrases but have increased your positions for the key phrases that people are actually searching with meaning not only may the quantity of the traffic increase but also the quality.