The emphasis should not be on our designs or our suggestions, but should be based around your organisations corporate and marketing strategies.
The question is do you know what you want to achieve from your site and if in fact it is worth the investment of your time and resources?
Benefits of websites
There are many reasons a website may benefit your organisation. Below the list outline the most popular reason companies decide to invest in this dynamic and expanding marketing tool:
- Websites have the capability for global reach
- They can be the most cost-effective way to reach your target market
- They can be accessed 24/7 by 9 out of 10 people
- They can assist in building brand awareness to aid your organisation in maximising your market/industry presence
- Websites can be monitored for traffic and activity they can be evaluated to gather qualitative and quantitative information of customers and their /buying/browsing habits
- Webites can be also save time, money and resources if customers can find information regarding your products and services themselves
- There is also plenty of scope within an existing site to add chat forums and bulletin boards to enable your organisation to maintain it's personal contact with clients if needed
Goals
When you visualise what success looks like, your goals for your site may lead to different planning, design and promotion strategies.
But there are many common goals which organisations work towards to achieve their targets:
GOAL 1 > To provide current and potential customers with information
GOAL 2 > To generate new leads
GOAL 3 > To sell products/services
GOAL 4 > To re-inforce their brand