Web Design

What makes a great website?

Posted on April 12, 2020 at 11:12 am

An effective and well-made website is much more than just the content it shows, it is the whole experience that a visitor to the site has and whether good or bad depends on you and your design.

Different web design elements can affect the attitude of the viewer and so should be carefully thought about at the outset. Research has been carried out on the effects of colours, font and spacing on the website reviews and it makes interesting reading.

So, what are the key elements that make for a successful website design?

Firstly, the content of your site should be clear, organised and easily navigated. Visitors do not want to be bombarded with irrelevant content and wordy text. Links should work properly to avoid frustration.

Secondly, the way that the pages are set out needs to be uncluttered with little text and only a few images. Too many flashing, scrolling images and banners can make the visitor feel uneasy and will result in them leaving the site.

Lastly, colour and typefaces should be researched to see which best fits your website and ultimately your business. Blue is traditionally used to convey trust that is why many banks and financial institutions use blue in their logos. Fonts need to be easily readable without appearing childish and unprofessional.

Posted in Web Design

Careful attention is needed when it comes to the images on your website

Posted on October 19, 2019 at 9:12 am

We have all heard the saying that a picture paints a thousand words and it is fact that having images on your website can help sell your products or service, but there are some rules you need to follow when it comes to adding images to your site to ensure they have a positive not negative effect.

Images are usually used to showcase a product, to show the advantages of using a product or service, to show staff members to show what it is your business does or simply to break up the text on a page to make it look less wordy.

People like to be able to visualise things rather than just reading about them, but you shouldn’t just use any old image on your website, you need to think carefully about it.

Using bad quality images can represent your company in the wrong way making it look unprofessional and dated. It is better not to use any image rather than upload one of poor quality.

The best way to get decent high-quality images is to hire a photographer. This will allow you to get quality images in the correct size and format you need for online and offline use (if needed).

Posted in Web Design

Designing a mobile-friendly website

Posted on August 23, 2019 at 10:39 am

Having a website is a high priority for many businesses now and it not just for the big players. More and more companies are realising that to compete in the world of online retail (which is growing year upon year) they need to have a good solid presence online.

Having a mobile friendly website is not just vital to ensure your viewers can easily navigate round you site but can also help boost rankings. Just over three years ago now, Google announced that they were rolling out an update to their algorithm. This update was going to check if a website was mobile friendly or not. This would be used as part of the method of ranking websites on the search engine and choosing which site appears above another. With more and more people using mobile devices to browse websites and make purchases, it makes sense that companies that offer a good user experience on these platforms rank well on the search engines such as Google.

Google offer a web site checker which will determine if your website is mobile friendly and if not, will tell you what you need to do to correct it.

Posted in Web Design

Who owns your website design?

Posted on July 19, 2019 at 1:11 pm

You may automatically assume that you own the rights to your website design and therefore if someone else was to copy it or part of it, it would be your right to claim against them.

The law states that the person that did the design owns the copyright, so this would mean it is the designer, but if you are a client paying for a bespoke design, then morally the design copyright should belong to the client. Most designers will agree that once all money has been paid to them, you own the right to the design of your site. Some elements cannot be protected by copyright laws but the content and images (if taken by the client) will be. If you buy images from places such as Istock then you are buying the license to use them but not the copyright, meaning other companies can purchase them and use them on their site too.

. It is vital to confirm where you stand with the copyright of a project such as a website or logo upfront and ideally in writing as there have been a few cases of designers suing clients for use of their graphics without consent.

If the design is a template then this cannot be copyrighted as it is not an original bespoke design.   

Posted in Web Design

Building a one page website

Posted on June 20, 2019 at 12:30 pm

If you haven’t got a website for your business then you may wonder how large it needs to be and exactly what you need to have on it. If you are selling products directly through a site you will often need more pages than a brochure type website. If you are a small business and simply want a website address to put on your business cards then a one page site may be enough. It will be very hard to get your website ranked on Google and other search engines but for some businesses this is not important.

You need to carefully consider what content you are going to have on your site as you will have limited space in which to explain to your audience exactly what it is you do and what products or services you offer.

You should have an easy way for your viewers to contact you, ideally though a contact form, phone number and possibly a social media page too.

Remember to keep all the information on your site up to date especially contact details so if someone want to get in touch they can do so easily.

Posted in Web Design

Updating your news section on your website

Posted on October 8, 2018 at 1:29 pm

Many people have a news section on their website but often it is not updated as much as it should be. A News section is a good way to keep your viewers updated with recent news and events that may be of interest to them. If someone reads your news section and sees that it has not been updated for months they are likely not to return again. But if on the other hand, they see it is updated a few times a week, they are more likely to check back.

The news section can not only be useful for visitors to your website but also for your websites’ presence on the search engines. One of the things that the major search engines such as Goole and Bing look for is fresh relevant content. A news or blog is a great way to add new content to your site on a regular basis. You can often link from the news article back to relevant areas of your website to create a path to get people to the main pages of the site.

News should also be shared on the social media sites, so when you add a new article to your website, share an extract of it on your social media account with a link back to the full article.

 

 

Posted in Web Design

Is your website easy to navigate?

Posted on September 27, 2018 at 11:25 am

When it comes to designing and programming a website, sometimes we can get a little carried away and over time add in multiple areas that make the site hard to navigate round. You may have started off with quite a simple site but over the years have added new pages, forms to complete or additional stages in to the checkout process. This can very quickly confuse viewers and if this happens they will often leave very quickly.

If you notice that you have a high bounce rate or that you have high traffic but little or no conversions, then easy of navigation may be the issue. If you need all the elements that are currently on your site then it may be that you need to organise the site differently. Adding in sub menus to and search boxes help people find what they need without having to have it all on your top navigation.

If you are selling products then you may want to have a search option that contains filters to allow people to select only the products that are of interest to them as no one has time to be trawling through pages and pages of products to find the one they want.

 

Posted in Web Design

Is your website giving the right message?

Posted on August 20, 2018 at 3:00 pm

When designing and creating your website it is vital that you still focus on what your brand means and get that message across. If for example you want to emphasise the fact that all of your products are hand made or made locally then this needs to be reiterated throughout your site in a number of ways. You may include references to it within your welcome text or on the about us page, but many people will not have the time to read all that so it may need to be on product pages as well. Having a simple banner that says Hand Made can often be enough to ensure that your viewers are getting the message and understand what makes your products different.

This can be especially true if you know that other people are offering the same products cheaper that you but theirs are not hand made. You need t make sure that your website reflects you whole ethos and also matches your company branding in terms of colours, fonts and styling.

Having a branding guide will allow you to ensure that your website confirms with your logo, sign writing and social media marketing too.

 

 

Posted in Web Design

Thinking of ways to include call to actions

Posted on July 19, 2018 at 8:45 am

If you are having a website designed it is important that you have call to actions on the site to attract people in to interacting with your site. Call to actions can be a simple “click here” link or a graphic containing images and text with a buy now or enquiry button on.

Depending on what industry you have, what type of website you have and what it is you want your viewers to do will help you decide which type of call to actions to use. A designer will be able to create a few different call to action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one.

Some of the best call to actions are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem. If you need to get sign ups then you may have a banner which shows the benefits of signing up such as entered in to a prize draw, receive monthly offers etc.

 

 

Posted in Web Design

Stand out from the crowd with an innovative web design

Posted on June 18, 2018 at 11:55 am

When designing a website for your business you will most likely be using a website designer (unless you have experience in graphic design in which case you may be doing it yourself) who will create for you a clean and easy to navigate website. With such a wide choice of websites to choose from when searching on sites such as Google, is this really enough to ensure that you get the visitors to click on to your site?

If you have a business that is within a really competitive market then may need to add a little more to your website in order to be able to stand out from the crown and set you apart from other businesses out there offering similar products or services. To bet your competitors you need to be offering your customers something unique.

The first thing to do is address your market and look at your competitors, are you the cheapest, are you the best quality, do you have the best brand recognition or reviews. If you are the cheapest stockist of a certain product then state that on your site and may also offer a price match promise.

A good web designer or web design company will be able to help and advise you of what you should and shouldn’t have on your site. Although many business owners like to have a big input in to how the site looks and functions it is also important to listen to the experts as they often have experiences with similar.

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