Web Marketing

What is Google Webmaster Tools and what’s it used for?

Posted on March 8, 2020 at 10:21 am

If you are interested in finding out how your website is performing, then you should ensure that it is linked to Google’s Web Master Tools. Webmaster Tools is free online sofftware that allows you to add any sites that you own / manage. Once added to your secure control panel you can submit sitemaps, track visitors and searches, have an overview of rankings. You can also find out any there are any issues with the website that Google may have found when it crawled your site. These may be issues such as broken links or elements that are not mobile friendly.

This tool is a must for every website owner or its marketing company as not only is it useful from an analysis point of view but also to make sure you are sorting out any compatibility or pages that may not be loading when visited.

If you add a lot of new content  to the website or make a few changes to the site that you want Google to pick up then you can submit a request through the Google Web Master Tools control panel asking them to revisit the site and re-index it.

Be sure to look at the search phrases that are showing up as what people typed in to find you as you may be surprised to find out what people are searching for to get to your website.

Posted in Web Marketing

Be safe when browsing the internet and managing emails

Posted on January 3, 2020 at 4:07 pm

Many of us use the internet as part of our daily lives. It may be that you do your banking online, order your weekly food shop or simple use it to keep in touch with friends and family via social media. Over the past decade online security has become even more important and it is crucial that you know how to protect yourself in order to eliminate the risks of a cyber-attack.

Many of us are simply not aware of what to look out for and innocently could be giving away our person details to these fraudsters, opening ourselves up to spam and worse still fraud.

When visiting a website it is vital that you know what to look out for. If the site redirects you on to another site and looks odd, then it probably is odd so don’t use it. Never click a link that has been sent to you without confirming it is genuine. If in doubt, visit the site through your browser by searching on Google for the website.

If the website is asking for person details, always check that you are using a secure connection as open wifi networks can sometimes be compromised.

All too often people get calls from companies claiming they have an issue with their computer and that they can talk you through how to fix it. Internet companies do not do this unless you have registered a fault with them, so if in doubt hang up the phone and call the usual number for your internet provider.

Posted in Web Marketing

Getting your business ready for the January sales

Posted on November 22, 2019 at 9:34 am

With Christmas well on the way you should already be thinking about January and if and how you are going to do January sales. More and more businesses are getting on board with January sales and most companies have some sort of deal on during this time.

If you are in the ecommerce business then you will probably have already completed most of your Christmas sales, but soon after the big day Boxing Day / January sales start and you need to be quick to have a chance at competing against the other players in the market.

When you list items for sale on your website, they will often get indexed by the search engines such as Google within a few weeks, but you may find that this is too late to start to attract any customers and you may miss out on a huge opportunity. It is worth spending some time and get your products listed on Google Shopping, then when the prices change you can submit the list to them for them to quickly update.

Another way to get your pages picked up is to do paid for pay per click advertising to show that you have a sale on and perhaps to promote some of your top selling products.

Posted in Web Marketing

Do you need a marketing strategy?

Posted on March 24, 2019 at 2:51 pm

A marketing strategy is very important to any business. It can be easy to get carried away with investing in multiple marketing avenues and you need a way of being able to track how successful they are and how much money you spending compared with the return you get on the investment. Some forms of marketing are done not to directly get sales but to boost awareness of a brand or to get customer feedback but these can all help have a positive effect on other marketing you do.  If you are using multiple companies for your marketing then you may also find that they overlap their services meaning that you are paying twice for the same thing, or even missing out a significant areas that you should be investing in. 

You may want to have your own in-house marketing team or person who are responsible for your setting up and analysing all your marketing campaigns. You may decide that it is more beneficial to outsource the marketing to a third party agency if you do not have the knowledge and experience in-house. This will often cost more but you may get a better return.  

It is important to create short term and long term goals when it comes to marketing and be realistic with your expectations.

Posted in Web Marketing

Be careful of letting Google set your preferences

Posted on February 25, 2019 at 1:16 pm

Google Adwords can be a very powerful marketing tool if used correctly. It can bring in visitors to your site almost instantly and help you to get to the top of the search engine results with little effort.

It is relatively easy to set up a Pay Per Click campaign, and many people do it without really understanding exactly how it all works and what they need to do in order to get the most for their money. There are so many settings within Google Adwords (PPC) that it can be hard to know which ones you should use.

Google often set many of the settings by default but this is not always the best setting for you and your business. You need to be able to tailor the settings to suit your needs and get the most out of your campaigns. When you set a campaign up be sure choose the “all features” option rather than a standard campaign this will allow you to tweak each setting individually and give you full control over the ads and keywords. 

Another option that you may want to check is regarding the budget. You can allow Google to optimise your budget to obtain clicks, but again this leaves you little control to be able to set your own budgets per keyword etc. If you are not confident with Adwords then it is recommended that you use a specialist company to at least set the initial campaigns up for you.

Posted in Web Marketing

How to beat your competitors online

Posted on November 19, 2018 at 2:20 pm

Online competition is becoming much more prevalent and if you do not stay ahead of the game, the chances are you will lose many potential customers to your competitors. It is important to put some time aside, ideally on a monthly basis to review your competitor’s online presence and compare it to what you offer. This means checking not only their website but also their social media and other forms of online marketing.

If one of your competitors have started to offer a service that you currently do not, then you need to think carefully about if this is something you should also be offering and the cost / time implications involved if you did.

It may be that they are simply a lot more active on the social media sites and by dedicating a little bit more time, you could also up your game on sites such as Facebook and Twitter.  Video is growing in popularity on websites and customers like to be able to see videos of the products or services they are interested in purchasing. This can be costly but can increase the number of conversions you get, meaning that it will pay for itself quite quickly.

 

Posted in Web Marketing

Collecting and using data from your website

Posted on May 23, 2018 at 11:55 am

Many people have been bombarded over the last few weeks with emails and letters from companies asking them to opt in to receiving further communication from them. This has all come about following the new EU GDPR rulings (General data protection regulation) that is coming in to action on the 25th May 2018.

Many companies collect data from websites, enquiries and social media and then use this data to contact their customers with offers and updates. GDPR has been bought in to allow people to have more control over who has their data and what it is used for. From the 25th May, companies will be expected to clearly state what information if has about its customers and what it intends to use that information for. They will also need to allow people to easily opt out of receiving this information and ask to see what data is being help about them. GDPR will also ensure that should there be a data breech there are processes in place to ensure that everyone who is affected is contacted.

All websites should know have a cookies policy and a privacy policy in place to protect them and their visitors from misuse of data issues that may arise.

Posted in Web Marketing

Discovering your online competition

Posted on September 25, 2017 at 8:10 pm

Most businesses are aware of who many of their competitors are but did you know that your online competitors can vary drastically. In terms of getting people in to your business in a physical location, your competitors are probably going to be within a 30 mile radius. Most people that go to buy something in person will not want to travel much further than that unless it is an item of quite high value. When you look at online competition you will often find a large number of them that are not located within the same county as you and maybe not even within the same country!

It is important to check this and check that your online prices can compete with those or that if they don’t you can over something above and beyond. If for example it is carpet that you are selling, you may want to make it clear that you are slightly more expensive than some of the online companies but you are able to offer a personalised service and visit the address to take measurements and talk through the carpet samples. This may be enough to persuade someone to use you rather than a company which is essentially just going to dispatch the carpet based on your order.

 

Posted in Web Marketing

How can you learn how to use PPC marketing?

Posted on May 29, 2017 at 10:40 pm

PPC stands for Pay per Click and is a common and popular form of online marketing. Many people try to experiment with pay per click, but the truth of the matter is that if you do not know what you are doing then you may end up wasting a lot time and a lot of money.

Firstly you need to fully understand what PPC is and how it works. Each company that offers PPC such as Google and Facebook work in different ways, so you will need to have an overview of them all or decide which one you are going to use first.

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. You will need to do initial keyword research but will also need to do on going research to ensure that you are targeting the correct phrases.

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective and that you are getting the best results for your money that you are spending on the campaigns.

Posted in Web Marketing

Should you be concerned with rankings?

Posted on October 31, 2016 at 2:46 pm

Many web marketers and website owners are obsessed with rankings, concentrating all of their efforts on this and worrying when they notice a slight drop in positions. Of course rankings can help to get more traffic to your site, but rankings should only be a part of your web marketing strategy.

There is no point in getting a huge amount of traffic to your site if your site itself is not functioning as it should and is causing people to leave soon after landing on it. If this happens you will struggle to maintain high rankings anyway.

If you notice a dip in your rankings firstly see if it has affected the traffic to your site. It may be that you have dropped for some generic phrases but have increased your positions for the key phrases that people are actually searching with meaning not only may the quantity of the traffic increase but also the quality.

 

Posted in Web Marketing

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