Once you have a website established it is easy to get complacent and let years go by without changing anything on it. The risk with this is not only may you fall down the search engine result listings but also losing customers by not offering the most up to date information.

If your competitors, say for example in a printing company, are allowing their customers to upload PDF or Jpeg images and order a print online and you are not currently offering this service then you may lose business to them.

Often you will need to invest on a monthly or annual basis to allow addition of functionality to the site, but if done correctly and invested in the right way you can easily make the money back and more.

If you are going to be making big chances that will be advantageous to your customers, then don’t forget to market it in as many places as possible.