A mobile version of your website is definitely something you need to consider carefully. You need to ensure that your site displays and works correctly on all mobile devices and that doesn’t limit the functionality too much.

People only ever used to use a PC or laptop to view websites but with many of us having smartphones that can access the internet, the need for a mobile-friendly website has never been greater.

You can have just one version of your site that automatically converts to a mobile version when viewed on devices with a smaller screen. This is a mobile-friendly website. If you want to go an extra step you may consider having an App for your customers to download which can be more streamlined to offer a better browsing and buying experience on mobile devices.

If you have video on your site then you should consider if they will enlarge when played or whether they are clicked to link through to Youtube for example.

It is important to keep an eye on your website traffic through to your mobile site. If you notice that there are certain pages which have a high bounce rate or that are not compelling people to take the action that you want them to, it may be because your mobile website is not working as it should.