If you run a small business with a limited marketing budget it is essential that your website is cost effective and that the purpose for having a website is clear.

The first thing to consider is whether your website is attracting visitors. Your site should be well thought out and professional looking. This is a reflection of your business and will for some customers be their first contact with you. All the links should work and direct the customer to the relevant pages. There is nothing more frustrating than links that don’t work.

Your business name and contact details should be clear and accurate. A map is a useful addition to have if customers are coming to you.

Having a page for positive customer testimonials is a good strategy as they are often read by potential clients and can be invaluable to the success of your business.

If it is possible to negotiate with other related businesses to have inbound and outbound links this will indicate that you are a useful resource and it can help improve search engine results.

Social media links are an essential feature of a successful website and these should be prominently displayed on the home page.