A word can actusally be extremely powerful, esepcially if the font is carefully considered, and sometimes it’ nice to let the text do the talking, perhaps incorporating plenty of white space around your text and simple non-obstructive images.

A font maywork well for a particular target audience, but it’s unlikely to be seen or noticed if it’s not given the space to standout on the page. There are times when the main subject of a page is images, for example on a product page, however,  for news items, articles and blog posts it could be better to let the typography stand out, especially if it’s a headline.

A light background and a font that’s clear, large and bold can work well but you don’t have to settle for black. You may want to match the colour with another shade on the page, perhaps with the colour of your navigation menu, a graphic or your logo. This is a sensible approach for word heavy pages, and it’s a must if you want your articles to standout on the page.