Website Development Company

Posted on October 28, 2013 at 5:20 pm

Do you to waste thousands of pounds on your website development project? If no, then make sure that you figure out exactly what you expect before approaching a website development Northampton company.  Many individuals approach website development agencies without first formulating a clear website strategy, clarifying expectations and objectives. This hasty sort of approach to site development and can costs the client a lot of money and they may end up with a site that does not meet their needs.  So how does one get the site that meets his requirements within the budget he has? Plan, plan, PLAN! Why do you need a website?
Websites are usually developed to, provide information, facilitate online transactions, drive visitors to a physical location and facilitate communication. Sites also support the brand image and awareness. In the present day’s information-rich environment, clients are becoming far savvier and do thorough research before making decisions. Having an informative and accurate website can mean the difference between winning the customer and not.   What kind of website do you need?
Websites may be just informational in nature or can be more complex with transactional e-commerce trading functionality. They can even be developed to support Web 2.0 functionality like BLOGs and message boards that can develop a community environment. Your site needs to serve the needs of the clients you are trying to attract and retain. Before you commit to the feature set of the website development, ensure that you can link every feature back to a customer need.  Who is the target audience?
Who is the typical reader? Think about the readers; are they old or young, poor or wealthy, female or male, novices or computer techies? Are the readers just researching or are they in buying mode? Are they international or local, or both? Will language be a barrier? Once you have ascertained who the audiences are you need to develop the website to suit that audience.  How do you plan to attract visitors to the site?
Marketing the site is critical. You can be market it electronically using search engines or offline using traditional promotions and advertising strategies. It is important that you think about your marketing strategy before hiring website development Northampton professional, as it will impact the site design process and the technology of the final product.    Who should you talk to about the site development?

This depends on what you want from the site development and your budget. Is the website intended for the long or short term? Will content require update? Do you require e-commerce, email management etc.? There are many website development Northampton professionals who develop sites and many different approaches to take.  Important considerations when choosing a website development agency include:   Do they have proven site development experience? Do they know the latest developments? Do they have support networks should they experience problems? Are they competent? Can they offer ongoing site development support? Do they have graphic designers?  It is advisable to find an established website development agency with a stable infrastructure and qualified employees, who can speak with you properly, listen to your requirements and develop a plan which suits your needs.

Posted in Web Design