There are a number of choices you need to make when having a website built. You may need to consider if you want you try and create a website yourself or pass the project on to an experienced web design or web agency. You will also need to consider if the site is going to be hard coded or use a CMS background, and if so, what CMS you are going to use. Hard coding of websites is not often used anymore as it makes it hard to do the updates to a website that are required for your online marketing and for your visitors.

There are a range of content management systems and you can chose from using an off the shelf one, or if your marketing agency offers, a bespoke system. IF your website is going to be quite straight forward then you may prefer to use an off the shelf system such as Drupal or WordPress. If you r website is going to require quite a lot of unique functionality and the ability to be able to add more in easily, then a you may look to use their bespoke system.

Some content management systems are free to use on a monthly basis. But you will need to get it integrated in to your website.