When starting a business, you feel the urge to say everything. So what do you do? You put everything on your homepage right? Wrong! The more you try to put on your landing page, the less of it all actually gets to your customers.

Since visitors are bombarded with countless distractions on the web, studies show that pages with a high density of ads, distracting animations, and excessive blocks of text become overwhelming. Your homepage can’t fight for your attention. If potential customers who landed on your homepage become overwhelmed, they will just leave.

Potential distractions, like a weather widget, a news ticker, or a block of text that can be hidden behind a “read more” link, actually detract from your goal of converting customers. For your visitors to achieve the goal you set for them, you have bring the noise down. Ask yourself, are these distractions actually beneficial?

ANSWER:

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Using the same tone as the original content, here are both completed posts:

Is Your Website Doing Too Much? Why Less Content Can Mean More Customers

When you launch a new business you feel the need to express everything all at once. So what do you do? You just put everything on your homepage right? Wrong! The more you try to put on your landing page, the less of it all actually gets to your customers.

With visitors being bombarded with distractions on the web, studies show that pages with a high density of ads, distracting animations and excessive blocks of text become overwhelming. If your homepage becomes overwhelming, visitors will just leave.

Be deliberate while designing your homepage. It’s the first impression people get, whether you like it or not. An elegant and effective layout will almost always outperform an unrefined and cluttered layout. Define your path: what you do, your purpose, and what action you want them to take next. The rest will be just a click away for those who are interested.

Less is more. If you want to be heard you need to make sure you say what is important so it doesn’t get lost in the mess.

Chasing Rankings vs. Chasing Customers: Why SEO Position Isn’t the Whole Story

Rankings and the attention they get are understandable. They’re measurable, they’re visible, and a drop in rank can feel like a personal insult. However, an unhealthy fixation on your rank relative to others can slowly move you away from what really matters, serving the right customers.

Anyone in business will appreciate a good hypothetical. Let’s say you’ve noticed you’ve slipped for a broad, generic phrase. The panic that set in before you did anything drastic should tell you to check your traffic first. The phrase that you slipped for may have actually not been bringing in any valuable customers at all, and while you may have dropped for those, you may have actually been climbing for the phrases that your customers are searching for. Not all graphs look nice, but marketing at its best is all about progress and if it seems like you’re going backwards, you’re really not.

What good is ranking first for a phrase no one searches? What good is ranking first for a phrase that doesn’t drive sales? Quantity does not matter as much as quality when it comes to visitors. A small number of visitors who are interested by what you provide will outperform a large number of visitors who had no intention of visiting your page and will immediately leave.

Keyword research is truly worthwhile when a phrase is easy to rank for and has a high search volume. Quality and competitiveness must be balanced. If your funds are limited, it’s more effective to expect smaller gains with less competitive phrases and longer term goals and build up from there rather than go after phrases that the larger, more established competitors dominate.

Rankings are valuable indicators but should not be the goals. The win is achieving a page that attracts and retains quality visitors.