When it comes to websites, getting them ranked well on the search engines is not always easy. You may find that there is a lot of competition for your main phrases and that you struggle to make it on to the first page. There can be other reasons why your site may not be performing that well such as a penalisation from the search engines. This can happen for a number of reasons but usually Google sees your site as either risky or spammy.

Years ago some companies did a number of black hat techniques to get their sites ranked but over time, the search engines picked up on these and started to demote sites that were using them. This meant that a site could literally see all its rankings lost over night. Even if you are not purposely trying to do and bad SEO techniques you may accidently cause your site to look spammy by overloading it with keywords. Adding too many keywords to the same page or filling the meta data with a phrase you want to get ranked for can land you with a penalty. Although this can be rectified sometimes it takes a long time to get back to a position of authority.