PPC stands for Pay per Click and is a common and popular form of online marketing. Many people try to experiment with pay per click, but the truth of the matter is that if you do not know what you are doing then you may end up wasting a lot time and a lot of money.

Firstly you need to fully understand what PPC is and how it works. Each company that offers PPC such as Google and Facebook work in different ways, so you will need to have an overview of them all or decide which one you are going to use first.

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. You will need to do initial keyword research but will also need to do on going research to ensure that you are targeting the correct phrases.

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective and that you are getting the best results for your money that you are spending on the campaigns.