When designing a website for your business you will most likely be using a website designer (unless you have experience in graphic design in which case you may be doing it yourself) who will create for you a clean and easy to navigate website. With such a wide choice of websites to choose from when searching on sites such as Google, is this really enough to ensure that you get the visitors to click on to your site?

If you have a business that is within a really competitive market then may need to add a little more to your website in order to be able to stand out from the crown and set you apart from other businesses out there offering similar products or services. To bet your competitors you need to be offering your customers something unique.

The first thing to do is address your market and look at your competitors, are you the cheapest, are you the best quality, do you have the best brand recognition or reviews. If you are the cheapest stockist of a certain product then state that on your site and may also offer a price match promise.

A good web designer or web design company will be able to help and advise you of what you should and shouldn’t have on your site. Although many business owners like to have a big input in to how the site looks and functions it is also important to listen to the experts as they often have experiences with similar.