If you have an established website which is specific to a certain country, town or city, you may wonder if it is ok to clone the site to be used for another area. There are a number of ways in which you can do this, but you do need to ensure that you think carefully about how it is going to work to avoid finding yourself penalised for duplicate content. Google has recently announced that their algorithm is even wiser now at being able to understand where there is a need for duplicate content and ignoring it. For example, if you sell a certain product and want to list it on multiple different sites, then it may well have the same description across all sites. This is not necessarily a bad thing and shouldn’t affect your rankings. You do need to ensure that the other pages on the site are changed as and where needed. So for example the home or about us page should be completely different as the content on these pages should be relevant to that specific brand or location. This will also help improve your SEO for local search terms.

Your SEO (search Engine Optimisation) is very important when it comes to launching a new site. You need to try and make sure that you include location-based search terms on your website to help the site get found on the search engines such as Google and Bing. You may decide that you want to do Google Adwords to quickly get your new site ranked for the local area. With Google Adwords, you are able to set up a radius or areas where you want your advert to show. This means that you will not waste clicks from people outside of your target audience.

Rewriting the content for the site can be a mundane task, but it is very important as not only is that what people will be reading when they land on your site but it is also what the search engines will be using to rank your website. Ideally you should hire a copywriter who is fluent in SEO and online marketing to re-write your content for you. They will be able to read your existing website and have a quick interview with you to allow them to create some SEO friendly conte to use on the new website. Although copywriting services are not cheap, they usually are worth paying for to get the right wording on your site.