Colour plays an important role in website design because it evokes meaning and emotion on a subconscious level. Colour can be a significant tool for communicating a business’s message and establishing brand identification when utilised strategically.

Colour selection in website design is more than just a matter of taste. It’s critical to first grasp colour theory, psychology, and harmony in order to build an effective colour palette for a website. Then, based on the brand’s values, messaging, and target market, you may build a palette.

The colours used on a website could communicate a completely different message depending on where a brand’s target market is located. So, based on a client’s target market, how can you know which colours to include or avoid? A quick Google search should help here.

While different colours have distinct meanings on a personal level, many colours have a deep cultural importance. In Western societies, for example, red is a striking colour that denotes danger and urgency (think stop signs). Red, on the other hand, is associated with luck in various Eastern civilizations, such as China and India. In Western civilizations, for example, black is the hue of death and grief. White can mean the same however in several Eastern civilizations.

We may not be aware of our aversion to specific colours since cultural colour meanings are so deeply established in our psyche however with a bit of research you can make sure your aware which colours to avoid depending on your target audience.