Colour plays an important role in website design because it evokes meaning and emotion on a subconscious level. Colour can be a significant tool for communicating a business’s message and establishing brand identification when utilised strategically.

Colour selection in website design is more than just a matter of taste. It’s critical to first grasp colour theory, psychology, and harmony in order to build an effective colour palette for a website. Then, based on the brand’s values, messaging, and target market, you may build a palette.

The colours used on a website could communicate a completely different message depending on where a brand’s target market is located. So, based on a client’s target market, how can you know which colours to include or avoid? A quick Google search should help here.

While different colours have distinct meanings on a personal level, many colours have a deep cultural importance. In Western societies, for example, red is a striking colour that denotes danger and urgency (think stop signs). Red, on the other hand, is associated with luck in various Eastern civilizations, such as China and India. In Western civilizations, for example, black is the hue of death and grief. White can mean the same however in several Eastern civilizations.

We may not be aware of our aversion to specific colours since cultural colour meanings are so deeply established in our psyche however with a bit of research you can make sure your aware which colours to avoid depending on your target audience.

A website can be extremely important to your business and can make a huge difference to the number of sales you make or enquiries you receive. The layout of your website is very important and will often also impact on how successful your site is. You may have the best products and services in the world, but if your website is really hard to navigate round and impossible to use, then people simply will not waste time and go elsewhere. It is often a shame that some businesses do not get a look in although their products are great, due to the fact that their website is awful.

When considering the layout of your site, you want to try and avoid long lengthy paragraphs of text. Many people may not have lots of time to read through all of this and instead they may want to just find the most important information. You may have a product overview and spec towards the top of the page – somewhere it is easy to find and then all the other information further down. This way it is there if someone wants to find it but not in their face if they simply want the basics.

Getting your products and services in front of the right customers is vital. In order to do this, you need to start off by understanding who your customers are and why they are likely to buy from you as this will determine who you are going to market your business towards.

This group of people who you consider to be specifically interested in your products and services are the people who you want to find your website amongst the many websites out there but how do you make your website attractive to your clients?

A good web designer will be able to advise your business on the best design for your website. They will discuss your options and will be able to advise you on the most effective way to promote your business. Most web designers will be able to provide a website to fit your budget. It is important at this meeting to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages of your site.

Targeting customers is not a onetime activity so to help your business grow you need to be continually looking at ways to attract new clients. Ensure that you keep your customer database up-to-date, refresh the information on your business website regularly to ensure the information on it is current.

When it comes to websites, getting them ranked well on the search engines is not always easy. You may find that there is a lot of competition for your main phrases and that you struggle to make it on to the first page. There can be other reasons why your site may not be performing that well such as a penalisation from the search engines. This can happen for a number of reasons but usually Google sees your site as either risky or spammy.

Years ago some companies did a number of black hat techniques to get their sites ranked but over time, the search engines picked up on these and started to demote sites that were using them. This meant that a site could literally see all its rankings lost over night. Even if you are not purposely trying to do and bad SEO techniques you may accidently cause your site to look spammy by overloading it with keywords. Adding too many keywords to the same page or filling the meta data with a phrase you want to get ranked for can land you with a penalty. Although this can be rectified sometimes it takes a long time to get back to a position of authority.