Online marketing is so vast that it is easy to get carried away with just one element and neglect the other parts that are equally as important. All too often website owners and even web companies forget that there are more than just one or two online marketing platforms and ideally you want to be doing a bit of everything to give your site the best chance.

Think carefully about who your target customer is. This will help you decide which marketing avenues may work best. IF for example you are reaching out to younger people age between 16-30 then you may chose social media marketing as most young people now have access to these sorts of sites. Social media also offers a paid for advertising opportunity which will allow you to only show your ads to specific groups of people. So if you have a barbers, you can select to only show your advert to men in a specific area.  You should also make sure you include SEO (Search engine optimisation) on your website. This will improve the organic listings on your site, so if someone searches on Google for example, your site will rank higher if you have a good level of SEO.