Social media is a great way to advertise new or existing businesses. There are several social media platforms such as Facebook, Twitter, Instagram an LinkedIn. All of them have different ways in which they work meaning you may find some work better for your business than others.

When it comes to social media marketing, try and start off with a plan of what you want to do. Some of the social media platforms offer paid for advertising but you may decide to start off with a free profile and then build on it from there.

Having a social media marketing plan will allow you to easily keep track of what you are going to do and what you have planned next. This will also help when it comes to evaluating how successful something was. Some of the social media sites such as Facebook give you information as to how many people you have reached and how many have interacted with your post. This can be useful to help determine what content gets the best reaction. You can then use this information to tailor your marketing plan going forward. IF you do decide to do paid for advertising through the social media sites, be sure to do your research and make sure that you are setting them up correctly.