The main job of eCommerce website designers Northampton is to help online entrepreneurs, just like you, update and create websites that are not only visually appealing but are user-friendly as well. In building websites, design is everything. It is the very first component that visitors (potential clients) notice when they visit your online store.
If your eCommerce website is visually unattractive, then chances are your potential customers will close your page and look for another website. On the other hand, no matter how beautiful your online store is, if it does not function properly, then your online customers may get irritated and think twice about conducting business with you. These are the reasons why you need the expertise of eCommerce website designers Northampton. With their services, you can build a website that is both beautiful and highly functional.
They Have the Knowledge and Experience
Creating a website is no easy task. It is not like repainting your home or doing other home improvement projects which you can easily do in a day or two.
It takes years of training, education, and experience to master this highly technical craft. It is for this reason building or updating a website should not be treated as a DIY project and should be left at the hands of expert eCommerce website designers Northampton.
These expert professionals have the knowledge and experience needed to help you come up with a beautiful, highly functional website that will attract potential customers and boost your profits. Furthermore, they know the ins and outs of the industry. They know what works best in a given situation. Their expertise and assistance will definitely help you achieve your business goals and avoid certain pitfalls that can cost you a lot of money.
They Have the Professional Tools
Without the right professional tools, it is virtually impossible to come up with a website design that will convert online visitors to loyal customers.
eCommerce website designers Northampton have the right professional tools needed to create visually appealing websites that will attract potential customers. These Web design tools are needed for various functions such as in animation, photos, coding, layouts, and graphics. With these tools, they can easily create a Web design that is tailored to your specific needs and preferences.
Aside from having the right professional tools, eCommerce website designers Northampton also make sure that they adhere to the latest professional standards. These people do not rely heavily on any WYSIWG editors and are honed in using CSS, HTML, JavaScript, Flash, PHP, Ajax, and many others. This is very important since websites that are developed using WYSIWYG editors solely are difficult to modify. Also, they are not fully indexed by search engines such as Google and Yahoo.
Working with Your Chosen Website Designer

Keep in mind that no matter how good your chosen Web designer is, if you will not work closely with him, then there is a great probability that you will not be satisfied with his work. As such, make sure to work closely with your preferred designer. Communicate with him any ideas you have regarding your eCommerce website. Make sure to tell him all of your preferences and needs.

’Flat’ website designs are becoming increasingly popular, not just because they are in keeping with the latest design trends and style, but for various other reasons.

Flat design mean quicker loading times, because graphics are smaller in size, so websites can load much quicker, so too can their graphics in emails, social media sites and blogs. 2013 has probably been the year for flat website design and 2014 is expected to be the same, but remember, it’s not just because of the trend, it’s also because of the loading times.

Many people are hearing about responsive designs, and many businesses in particular are changing their website designs to suit a range of devices, and mobile sin particular.

More and more people use a range of devices to browse the internet and find businesses, products and services, meaning it’s vital to be able to reach a mobile audience, and a responsive design can achieve this.

A responsive design includes flexible images and grids so the website adapts to fit the screen size of the device being used. A separate mobile website is another option, which redirects users to a mobile version when they are using a mobile device, so there are other options out there.

However, if you website is simple, then we recommend changing it to a responsive design while you can, because responsive design so not always work well with extremely complex websites.

Many agencies and companies will offer professional website design services, so it can be difficult tracking down a company that really does produce first class web designs.

Looking at the portfolios of web designers is vital, it shows you what they have created and implemented. You can then go on to see how it has improved a specific website. Good designs stand out, and they are actually easier to find than some might think. And professional web design will keep up with the latest trends, but most importantly it will serve a purpose.

If that purpose was for products and services, which it usually is, then it should be highlighted in the design. This means that it is simplified, perhaps with lots of white space and less clutter, allowing the product images and services to do the talking with their prices.

Finding your web design and potentially development partner is a tough decision. They are likely to be the company who take your business to the next level, and stay with you. Make sure they can cater for your needs, and check out their web design portfolio.

Do you to waste thousands of pounds on your website development project? If no, then make sure that you figure out exactly what you expect before approaching a website development Northampton company.  Many individuals approach website development agencies without first formulating a clear website strategy, clarifying expectations and objectives. This hasty sort of approach to site development and can costs the client a lot of money and they may end up with a site that does not meet their needs.  So how does one get the site that meets his requirements within the budget he has? Plan, plan, PLAN! Why do you need a website?
Websites are usually developed to, provide information, facilitate online transactions, drive visitors to a physical location and facilitate communication. Sites also support the brand image and awareness. In the present day’s information-rich environment, clients are becoming far savvier and do thorough research before making decisions. Having an informative and accurate website can mean the difference between winning the customer and not.   What kind of website do you need?
Websites may be just informational in nature or can be more complex with transactional e-commerce trading functionality. They can even be developed to support Web 2.0 functionality like BLOGs and message boards that can develop a community environment. Your site needs to serve the needs of the clients you are trying to attract and retain. Before you commit to the feature set of the website development, ensure that you can link every feature back to a customer need.  Who is the target audience?
Who is the typical reader? Think about the readers; are they old or young, poor or wealthy, female or male, novices or computer techies? Are the readers just researching or are they in buying mode? Are they international or local, or both? Will language be a barrier? Once you have ascertained who the audiences are you need to develop the website to suit that audience.  How do you plan to attract visitors to the site?
Marketing the site is critical. You can be market it electronically using search engines or offline using traditional promotions and advertising strategies. It is important that you think about your marketing strategy before hiring website development Northampton professional, as it will impact the site design process and the technology of the final product.    Who should you talk to about the site development?

This depends on what you want from the site development and your budget. Is the website intended for the long or short term? Will content require update? Do you require e-commerce, email management etc.? There are many website development Northampton professionals who develop sites and many different approaches to take.  Important considerations when choosing a website development agency include:   Do they have proven site development experience? Do they know the latest developments? Do they have support networks should they experience problems? Are they competent? Can they offer ongoing site development support? Do they have graphic designers?  It is advisable to find an established website development agency with a stable infrastructure and qualified employees, who can speak with you properly, listen to your requirements and develop a plan which suits your needs.

There are many ways of reaching a wider audience, on mobile phones in particular. One method is with a responsive design or even a separate mobile optimised design for smaller devices. Some may choose to instead create an app, and this could be wrong. There’s one good reason for this, and that’s because your website is more important, and it needs to offer a user friendly experience (UX) for a range of devices, such as tablets, eBook readers, mobiles and mp3 players.

Your website is your shop front, and if you have already optimised your website for mobiles and a range of other devices, and you want to broaden your reach, then apps can be useful. Apps can be created for various purposes; to make money for the price of the app itself, to attract more visitors to your website and increase sales, or to engage or entertain your target audience. Usually, a lot of money must be incorporated into building an app, especially if you want it to be a good one; the price can also depend on how complex the app is.

There is no reason why it can’t help a business’s but if your reason for creating one is to merely reach a mobile audience, then the best thing to do is create a mobile website or change your main websites design to a responsive one, allowing it to be fit for use on a wide range of devices.

Ecommerce websites are arguably the most important sites, they are essentially shop fronts which are open 24/7 365 days a year. Making sure your ecommerce design is user-friendly, is essential, especially if you want to increase conversions. We’re providing a few tips below to plan and design your user friendly ecommerce website:

• Use High quality product images
• Ensure there is detailed product and service information for every item
• Calls to action should be clear, perhaps even eye-catching images
• Always include a visible shopping cart icon
• Not too many distraction, white space is good and allows the products to do the talking
• Include multiple payment options, PayPal should be one of them
• A search bar is also beneficial
• Eye catching Landing pages are important to attract visitors to make a purchase

If your ecommerce ticks each of these items above, you’re sure to improve sales, and to make sure your website is being found, an internet marketing strategy is required.