With the UK slowly coming out of the third lockdown, many businesses are hoping that they may start to return to some sort of normality later this year. Lots of businesses are still able to only run at part capacity. They may have staff working from home, had to close business premises and shops and have furloughed some staff members so not able to deal with queries and orders as quickly as before.  During this time, lots of businesses decided to cut down on their marketing as they couldn’t cope with demand or were not able to offer al the products and services they usually would. But when is the time to star  ramping up the marketing again? Start too early and you may find that you disappoint people if you cannot keep up with demand, leave it too late and you may miss out to competitors.

You need to assess the situation on a regular basis, often week by week. You may want to start doing a bit more advertising now and as the rules and regulations about reopening and restrictions become clearer, adjust your marketing to suit. If you are looking at doing paid for advertising but are not quite ready to start yet, then you could set up all your campaigns meaning you literally just have to hit the button when you are ready to go.