Marketing is vital to help any business survive and grow but with so many different places to invest your money, you need to make sure that you are getting a good return on your investment.

You may find that some marketing avenues do not directly bring in sales but do help to build your brand up over all or get your company recognised. This may help to increase sales further on down the line and also increase the likely hood of returning business.

SEO (search engine optimisation) is done in order to attract organic visitors to your website. Organic visitors are visitors that have found you on the search engines and not through social media or Pay per Click.  Search Engine Optimisation (SEO) is mostly done on page and should increase your rankings for certain terms on the likes of Google, Yahoo and Bing. If you find that your website is not showing up for your major search terms then you need to go back and look at your SEO.

There are a number of different theories as to how exactly you do this and although Google will give you details of the sorts of things, they look in their algorithm and what they penalise against, their specific ranking algorithm is strictly confidential.