A website can be a fantastic marketing tool. It can really make a huge difference to how successful a business is, especially during these times when many businesses have had to revert on online trading during Covid lockdowns.

Some people have a website created but then leave it for months, even years, believing that they have all the information on there that their visitors will require. Although this may be the case, the search engines like to see new content added that may be useful and that is relevant to your business. Search engines such as Google like to see that new content is added to the site on a regular basis. This ensures that the site is relevant. It will really help to improve your rankings on the search engines and push you higher up the results.

So how do you go about adding content without clogging up your main navigation? There are a few ways to do this but some of the most popular ways that work well are to have a blog, news or case studies section. This allows you to add new content, daily if you wish, without over complicating the main site.