Many people have a news section on their website but often it is not updated as much as it should be. A News section is a good way to keep your viewers updated with recent news and events that may be of interest to them. If someone reads your news section and sees that it has not been updated for months they are likely not to return again. But if on the other hand, they see it is updated a few times a week, they are more likely to check back.

The news section can not only be useful for visitors to your website but also for your websites’ presence on the search engines. One of the things that the major search engines such as Goole and Bing look for is fresh relevant content. A news or blog is a great way to add new content to your site on a regular basis. You can often link from the news article back to relevant areas of your website to create a path to get people to the main pages of the site.

News should also be shared on the social media sites, so when you add a new article to your website, share an extract of it on your social media account with a link back to the full article.