With the current situation, many businesses are still not up and running or if they are – they are having to run at a reduced capacity. This may mean that their overheads are high but their income has dropped down. For this reason, lots of businesses have started to cut back on their online marketing but this is often not the best idea.

Some forms of online marketing are pretty instant such as Google Adwords or Facebook marketing but others need to be built up over time and if you stop them you may lose at lot of the hard work that you have built up over the last few months or years. If for example you are allowing a web marketer to undertake SEO (search engine optimisation) for you then this may take at least 6 months to start to see any real benefit.

Before cutting down on your web marketing, think if there are any other ways in which you can reduce your costs which does not affect your marketing as when you are ready to start trading again you want to ensure you still have good positions on the search engines such as Google.